Self-Love is the ultimate Business Strategy.

The antidote to burnout, the foundation for sustainable performance, and the workplace wellbeing approach that actually works.

Wellness programs don't stop burnout. Personal responsibility does.

The future of work needs leaders who understand that sustainable performance starts with personal responsibility, not more wellness programs. Self-love is not soft, it’s strategic.

Order Lauri-Ann’s Book, The Self-Love Mindset.

Why personal wellbeing is the ultimate business strategy and how self-love becomes a leadership practice, not a personal development exercise.

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Meet Lauri-Ann Ainsworth

I brought self-love to the boardroom and proved it's strategic, not soft.

For 6 years I led as CEO of Richard Branson's Centre of Entrepreneurship and  I made self-love the foundation of our leadership approach. I integrated The Self-Love Mindset pillars into our programs, our culture, and how we developed high-performing teams.

But here's what I learned: organizational change only works when individuals take responsibility for themselves. You can create the best culture, offer the best programs, and lead with intention but if your people are still abandoning themselves, burnout wins.

Self-love isn't bubble baths. It's taking 100% responsibility for your wellbeing and having the courage to stop betraying yourself in the name of performance.

That realization became The Self-Love Mindset: a framework for sustainable leadership that starts with personal responsibility, not organizational programs.

Love Notes For The Self-Love Mindset™

Laura Garnett,  Author of The Genius Habit and Find Your Zone of Genius.

Are you surviving or thriving? In The Self-Love Mindset, Lauri-Ann transforms wellness into a professional imperative with her powerful three-part framework. This is essential reading if you want to break free from survival patterns, unlock your true potential, and craft the life you truly deserve.

Holly Branson, Chief Purpose and Vision Officer Virgin Group.

“The Self-Love Mindset” is an important, insightful and inspirational business book.  By taking us on a journey that explores the importance of self-love and self-awareness in all aspects of our lives, especially in the workplace, Lauri-Ann has written a unique blueprint on how to find fulfilment, purpose through meaningful service to others and most importantly, how to truly thrive in life. It is a must read for individuals, entrepreneurs and business leaders the world over. There aren’t many business books I would call beautiful but "The Self-Love Mindset” absolutely is.”