Self-Love is the ultimate Business Strategy.
Lauri-Ann Ainsworth helps leaders and organizations unlock sustainable high performance by building cultures where people take ownership of their energy, their strengths, and their capacity to excel.
The highest-performing people don't just have the best wellness perks. They have the deepest relationship with themselves.
Sustainable excellence requires more than better programmes; it requires people who know themselves, care for themselves, and bring their full capacity to work. That's not soft. That's the competitive edge most organizations are missing.
Order Lauri-Ann’s Book, The Self-Love Mindset.
Why personal wellbeing is the ultimate business strategy and how self-love becomes a leadership practice, not a personal development exercise.
Meet Lauri-Ann Ainsworth
I brought self-love to the boardroom and watched it transform performance.
For 6 years I led as CEO of Richard Branson's Centre of Entrepreneurship. I made The Self-Love Mindset the foundation of how we developed leaders, built culture, and sustained high-performing teams — including pioneering a four-day work week that proved people perform better when they're not depleted.
But here's what I learned: organizational change only works when individuals take responsibility for themselves. You can create the best culture, offer the best programmes, and lead with intention, but if your people have lost touch with who they are, what they need, and what they're capable of, no programme will unlock their potential.
That realization became The Self-Love Mindset: a framework for sustainable excellence that starts with the individual's capacity to lead themselves before they lead anyone else.
What becomes possible when people lead themselves well.
When people have a genuine relationship with themselves, when they understand their strengths, honour their energy, and take ownership of their capacity, everything changes:
They make sharper decisions under pressure. They sustain energy across demanding quarters without crashing. They lead with clarity rather than reactivity. They collaborate from strength rather than from people-pleasing. They create extraordinary value and they stay long enough for organizations to benefit from it.
This isn't theory. This is what happens when self-love becomes the operating system for how people show up at work.
Discover The Self-Love Mindset framework
Most organisations invest in wellbeing programmes. Very few invest in helping people build the inner capacity that makes high performance sustainable. The Self-Love Mindset™ closes that gap. It’s a proven framework that shifts people from surviving their work to excelling at it.
When talented people override their instincts, silence their needs, and push past their limits in the name of performance, they don't become more productive. They become depleted. Depleted people can't innovate, lead, or sustain excellence. The Self-Love Mindset gives organisations the language and framework to address what no wellness programme can: the individual's relationship with themselves.
Built on three pillars:
Love yourself: Self-care
Build the physical and mental capacity to sustain excellence under pressure. Self-care isn't indulgence, it's the foundation that gives you autonomy over your energy, your decisions, and your ability to perform when it matters most.
Know yourself: Self-Awareness
Identify your zone of genius so you invest your energy where it compounds. Self-awareness reveals what to master, where you create the most value, and why you fall into patterns that undermine your performance.
Create Value: Service
Channel your strengths into contribution that matters - for you and for your organization. When people create value from a place of self-knowledge and self-care, they experience purpose, significance, and the kind of fulfilment that sustains long careers.
Delivered through keynotes, workshops, and leadership development programs.
Baked by Research
The Self-Love Mindset isn't just personal philosophy; it's built on the same foundations as the world's leading performance research.
Marcus Buckingham's three decades of data prove that love is the most powerful force in business and that people who find love in their work outperform on every metric that matters.
Daniel Pink's research shows that autonomy, mastery, and purpose are the drivers of intrinsic motivation. The Self-Love Mindset is the framework that makes both of these possible at the individual level because you can't access any of them if you've lost the relationship with yourself.
Love Notes For The Self-Love Mindset™
Laura Garnett, Author of The Genius Habit and Find Your Zone of Genius.
Are you surviving or thriving? In The Self-Love Mindset, Lauri-Ann transforms wellness into a professional imperative with her powerful three-part framework. This is essential reading if you want to break free from survival patterns, unlock your true potential, and craft the life you truly deserve.
Holly Branson, Chief Purpose and Vision Officer Virgin Group.
“The Self-Love Mindset” is an important, insightful and inspirational business book. By taking us on a journey that explores the importance of self-love and self-awareness in all aspects of our lives, especially in the workplace, Lauri-Ann has written a unique blueprint on how to find fulfilment, purpose through meaningful service to others and most importantly, how to truly thrive in life. It is a must read for individuals, entrepreneurs and business leaders the world over. There aren’t many business books I would call beautiful but "The Self-Love Mindset” absolutely is.”