Self-Love is the ultimate Business Strategy.
Lauri-Ann Ainsworth helps organizations build the future of workplace wellbeing by creating cultures where employees see their wellbeing as a strategic investment, not a company benefit.
Wellness programs don't stop burnout. Personal responsibility does.
The future of work needs leaders who understand that sustainable performance starts with personal responsibility, not more wellness programs. Self-love is not soft, it’s strategic.
Order Lauri-Ann’s Book, The Self-Love Mindset.
Why personal wellbeing is the ultimate business strategy and how self-love becomes a leadership practice, not a personal development exercise.
Meet Lauri-Ann Ainsworth
I brought self-love to the boardroom and proved it's strategic, not soft.
For 6 years I led as CEO of Richard Branson's Centre of Entrepreneurship and I made self-love the foundation of our leadership approach. I integrated The Self-Love Mindset pillars into our programs, our culture, and how we developed high-performing teams.
But here's what I learned: organizational change only works when individuals take responsibility for themselves. You can create the best culture, offer the best programs, and lead with intention but if your people are still abandoning themselves, burnout wins.
Self-love isn't bubble baths. It's taking 100% responsibility for your wellbeing and having the courage to stop betraying yourself in the name of performance.
That realization became The Self-Love Mindset: a framework for sustainable leadership that starts with personal responsibility, not organizational programs.
Discover The Self-Love Mindset framework
Most wellness programs focus on what organizations provide. This framework teaches what employees must practice.
The gap in your wellbeing strategy isn't resources - it's personal responsibility. When your people:
Override their needs to meet expectations
Stay in situations that deplete them
Push through when they know something's wrong
...they're practicing self-abandonment. And no wellness program can fix self-abandonment. Only personal responsibility can.
The Self-Love Mindset™ gives your organization a proven system for shifting employees from passively receiving wellness benefits to actively taking responsibility for their own wellbeing.
Built on three pillars:
Love yourself: Self-care
Self-care is the strategy to rise above chaos by caring for your mind, body, and emotions—creating sustainable wellbeing that allows you to perform at your best.
Know yourself: Self-Awareness
Self-awareness allows you to recognize why you repeat patterns that lead to self-abandonment, work from your strengths and zone of greatness, and find genuine happiness in your work.
Create Value: Service
Service is creating value from your strengths around something that matters—the fulfillment you experience and the impact your organization benefits from when you love and know yourself.
Delivered through keynotes, workshops, and leadership development programs.
Love Notes For The Self-Love Mindset™
Laura Garnett, Author of The Genius Habit and Find Your Zone of Genius.
Are you surviving or thriving? In The Self-Love Mindset, Lauri-Ann transforms wellness into a professional imperative with her powerful three-part framework. This is essential reading if you want to break free from survival patterns, unlock your true potential, and craft the life you truly deserve.
Holly Branson, Chief Purpose and Vision Officer Virgin Group.
“The Self-Love Mindset” is an important, insightful and inspirational business book. By taking us on a journey that explores the importance of self-love and self-awareness in all aspects of our lives, especially in the workplace, Lauri-Ann has written a unique blueprint on how to find fulfilment, purpose through meaningful service to others and most importantly, how to truly thrive in life. It is a must read for individuals, entrepreneurs and business leaders the world over. There aren’t many business books I would call beautiful but "The Self-Love Mindset” absolutely is.”