What If Well-being Is the Ultimate Business Strategy?
Because the way we feel inside shapes the way we lead, build, create, and belong.
I help people blend well-being with self-leadership, because when you honor your needs and take responsibility for your life, you become unstoppable.
When people lead themselves well, their organizations, families, and communities rise with them.
Meet Lauri-Ann Ainsworth
I work with leaders who want to lead well without abandoning themselves in the process. My work is rooted in a simple but challenging belief:
most burnout, disconnection, and dissatisfaction come not from a lack of capability, but from prolonged self-betrayal.
We abandon ourselves when we override our needs, silence what we know to be true, live for approval, or build lives that look successful on the outside but feel empty on the inside. Over time, that abandonment shows up as exhaustion, confusion, resentment, or a quiet sense that something is off.
Self-love, in my work, is not indulgence or self-absorption.
It is the courage to take 100% responsibility for your life and to choose not to abandon yourself in the process.
After more than a decade in corporate leadership roles in marketing and communications, and another decade in entrepreneurship development leading Richard Branson’s Centre of Entrepreneurship, one of the Caribbean’s leading business accelerators, I saw this pattern again and again in high-performing leaders. I also lived it myself. Pushing through burnout, ignoring inner signals, and prioritizing performance over alignment eventually forced me to confront a deeper question:
what does it actually mean to lead yourself well?
That question led me through my own period of burnout and reinvention, and ultimately to the framework I share today through my book, The Self-Love Mindset™.
Discover The Self-Love Mindset framework
The Self-Love Mindset™ doesn’t ask you to become someone new. It invites you to stop betraying who you already are.
At its core, this framework is about understanding well-being as a personal responsibility and a leadership practice, not a perk, program, or personality trait. Because well-being can’t be forced or outsourced. It has to be an individual choice. The Self-Love Mindset™ is a framework for stopping self-betrayal.
Self-betrayal often looks like this:
overriding your needs in the name of performance or productivity
staying in roles, rhythms, or relationships that quietly deplete you
chasing versions of success that cost you yourself
knowing something isn’t right, but pushing through anyway
Over time, these patterns show up as burnout, disengagement, confusion, or a life that looks successful on the outside but feels misaligned on the inside.
The Self-Love Mindset™ offers a way to recognize those patterns and take responsibility for changing them.
Three Pillars of The Self-Love Mindset
Love Yourself: Self-care
Self-love, in this work, is the decision to stop abandoning yourself.
It means choosing not to build a life or career at the expense of your well-being. In practical terms, this looks like caring for your mind, body, and energy so you can show up with clarity rather than exhaustion, and make decisions from self-respect instead of pressure.
When leaders stop overriding themselves, well-being becomes sustainable, and performance stops coming at a personal cost.
This is where well-being becomes a conscious choice.
Know Yourself: Self-Awareness
Knowing yourself is how you stop working against yourself.
When you don’t understand your strengths, your patterns, or the season of life you’re in, it’s easy to push in the wrong direction or stay stuck in roles and rhythms that no longer fit.
Self-knowledge allows you to see how you operate best, recognize what needs to change, and make decisions that reflect who you actually are.
This is where clarity emerges, in life and in leadership, and where responsibility replaces autopilot.
Create Value: Service
Service, in this framework, is not self-erasure.
Creating value means allowing your fullest self to be of use in the world, not through performance or people-pleasing, but through meaningful contribution that reflects who you truly are.
When you stop betraying yourself, the value you create becomes more sustainable, more honest, and more impactful. This is where leadership becomes meaningful, not just effective.
Love Notes For The Self-Love Mindset™
Laura Garnett, Author of The Genius Habit and Find Your Zone of Genius.
Are you surviving or thriving? In The Self-Love Mindset, Lauri-Ann transforms wellness into a professional imperative with her powerful three-part framework. This is essential reading if you want to break free from survival patterns, unlock your true potential, and craft the life you truly deserve.
Holly Branson, Chief Purpose and Vision Officer Virgin Group.
“The Self-Love Mindset” is an important, insightful and inspirational business book. By taking us on a journey that explores the importance of self-love and self-awareness in all aspects of our lives, especially in the workplace, Lauri-Ann has written a unique blueprint on how to find fulfilment, purpose through meaningful service to others and most importantly, how to truly thrive in life. It is a must read for individuals, entrepreneurs and business leaders the world over. There aren’t many business books I would call beautiful but "The Self-Love Mindset” absolutely is.”
Ways You can Work with Me
The Self-Love Mindset™ is where my philosophy lives in full.
It explores what happens when capable, driven people abandon themselves in the pursuit of success, and how self-love, self-leadership, and well-being become the foundation for a life and career that feel aligned rather than forced.
If you want time and space to reflect privately, reconnect with yourself, and understand the patterns shaping how you live and lead, this is a powerful place to begin.
Start with the book
Work with me 1:1 - A Clarity Session
The Clarity Session is a ninety-minute, one-to-one conversation for leaders who know something needs to shift but don’t want to make their next move from pressure, fear, or habit.
Together, we slow things down and listen honestly to what’s happening beneath the surface, where you may be overriding yourself, what this season of your life is asking of you, and what responsibility looks like now.
Many people begin here before diving deeper through the book, workshops, or retreats.
Bring This Work to your organization
I work with organizations that understand well-being is not a perk, but a leadership responsibility that begins with the individual.
Through keynotes, facilitated conversations, and workshops, I help leaders and teams explore self-leadership, burnout, responsibility, and what it means to lead without self-abandonment.
This work creates the conditions for clarity, integrity, and sustainable performance at both the individual and organizational level.
Subscribe to the podcast
A soul-led practice in self-trust, care, and becoming.
This podcast is a personal practice — a space where I reflect out loud and return to myself.
If you're ambitious but tired of the pressure to perform…
If you're craving more presence, truth, and wholeness…
If you're ready to build a life that feels as good on the inside as it looks on the outside…
You’re not alone — and this space is for you.
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