I help individuals and organizations take 100% responsibility for their Happiness, well-being and success.

You’re not here to stay stuck. You’re here to become your greatest self.

I’m Lauri-Ann Ainsworth and I’ve lived every chapter I now teach. I’ve been the burned-out leader, the ambitious mom trying to hold everything together, the woman who looked like she had it all while secretly falling apart.

My journey took me from burnout to breakthrough, from playing small to leading powerfully, and from silence to sharing my story. I reinvented myself not by becoming someone new, but by coming home to who I’ve always been. I took 100% responsibility for my life, my happiness, well-being and fulfillment. 

Now, I help others do the same through writing, coaching, speaking, and the framework I created called The Self-Love Mindset™.

Because when you take full responsibility for your well-being, your truth, and your gifts, you don’t just heal you rise.

I research, write, and speak about what it truly means to thrive — not just in life or leadership, but from the inside out. My work explores the connection between self-care, self-awareness, and purpose-driven service, using storytelling as a powerful tool for personal and professional transformation.

At the heart of it all is one guiding truth: your well-being isn’t a luxury — it’s your strategy.
Because when people are well, they lead well, live well, and create the kind of change that lasts.

My work is rooted in a truth I learned the hard way: your well-being isn’t a luxury — it’s your strategy.

I know what it feels like to carry it all; the ambition, the responsibility, the quiet pressure to keep it together. For years, I lived the story I thought I was supposed to tell: show up, push through, keep performing at a high level, no matter what it cost me.

As the CEO of a regional entrepreneurship center, a mom of two, and someone others looked to for guidance, I poured everything into supporting others. But somewhere along the way, I stopped supporting myself. I ignored the signs, silenced my needs, and kept going - until I hit a wall.

Burnout wasn’t just exhaustion. It was a breaking point. A deep disconnection from myself and from the truth of who I was.

That moment forced me to pause and ask some hard questions:


Whose story am I living? Who am I outside of what I do? What do I need to feel whole again?

What followed was a journey back to myself, not just to rest, but to remember. I had to let go of the old story and write a new one.
One where my needs mattered. One where my worth wasn’t tied to performance. One where well-being wasn’t optional but instead foundational.

That journey became The Self-Love Mindset™, not a buzzword, but a life-saving framework that helped me love myself through self-care, know myself through reflection, and create value from a place of truth.

Now, I help others do the same.
Because when you change the story you’re telling yourself, everything changes.

My Story (The Short Version)

When I started sharing my story, others started sharing theirs.

I wrote The Self-Love Mindset: Why Personal Well-being is the Ultimate Business Strategy to give language to the quiet struggle so many of us face. When I spoke up, people leaned in and I realized we’re all craving a new way to lead, live, and show up for ourselves.

Now, I get to work with organizations, founders, and individuals ready to embrace a well-being first approach to life and leadership. I’ve created programs, built ecosystems, and designed spaces where both people and purpose can thrive.

The Self Love Mindset Movement

After a period of burnout, blurred boundaries, and losing myself in service to everyone but me, I came home to a powerful framework I now teach:


Love yourself. Know yourself. Create value.

The Self-Love Mindset is a movement built around this idea that personal well-being is not just a nice-to-have, but the foundation of meaningful work, leadership, and life.

Whether you’re a corporate leader, entrepreneur, creative, or parent, this mindset will help you move from confusion to clarity, from survival to significance.

Through my book, podcast, courses, and retreats, I share practical tools, deep questions, and real stories to help you live and work from a place of wholeness.

Let's Walk This Road Together

If you're ready to slow down, reconnect, and build something powerful from a place of self-trust — you're in the right place.
Let’s explore your Self-Love Mindset.

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